The iconic Sierra nameplate has made a powerful comeback, and the market response proves just how strong the demand is. The all-new Tata Sierra has achieved an impressive milestone by securing over 70,000 confirmed bookings within the first 24 hours of reservations opening.
Adding to this momentum, Tata Motors has revealed that another 1.35 lakh interested buyers have already configured their preferred variants and are in the final stages of completing their bookings. For a model whose bookings opened only yesterday, this level of interest firmly places the Sierra among Tata’s most successful launches in recent years.
Positioned above the Curvv in Tata’s SUV portfolio, the Sierra was officially introduced in late November 2025. It is priced between ₹11.49 lakh and ₹21.49 lakh (ex-showroom), making it an attractive proposition in the mid-size SUV segment with its blend of modern design, nostalgia, and contemporary features.
Customers can reserve the new Sierra by paying a token amount of ₹21,000 through authorised Tata dealerships or via online booking channels. Deliveries are scheduled to commence from January 15, 2026, and with such overwhelming demand, waiting periods are expected to build quickly.
The numbers clearly indicate that the Sierra’s revival has struck the right chord with Indian car buyers, reaffirming Tata Motors’ growing dominance in the SUV space.
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