Top-Selling Luxury Brands of 2024—And What It Means for India’s Pre-Owned Market

The luxury car market experienced a strong performance in 2024, with global and Indian sales showing resilience despite economic fluctuations. In India, the appetite for premium vehicles remains strong—particularly among affluent buyers who value status, performance, and innovation. But what’s more interesting is how these trends are now influencing the pre-owned luxury car market, where demand is accelerating rapidly.

Let’s take a closer look at the top-selling luxury car brands of 2024 and what their dominance means for India’s pre-owned segment.

Top-Selling Luxury Brands in 2024 (Global and Indian Trends)

1. Mercedes-Benz

Mercedes-Benz continued to dominate the luxury segment, thanks to its consistent innovation, electric offerings like the EQS, and timeless models such as the S-Class and GLE. In India, Mercedes maintained its top position for the 9th consecutive year.

2. BMW

BMW gave Mercedes a tough fight with a sharp focus on sporty design, driving dynamics, and electrification. The new X5 and 7 Series performed exceptionally well, with BMW strengthening its EV presence with the iX and i7 models.

3. Audi

Audi made a strong comeback in India with its Q-series SUVs and electric line-up. Buyers loved Audi’s tech-forward interiors, understated elegance, and competitive pricing.

4. Lexus

Lexus saw an uptick in 2024, driven by hybrid reliability and Japanese craftsmanship. The ES 300h and RX were particularly popular among eco-conscious Indian luxury buyers.

5. Jaguar Land Rover (JLR)

While Jaguar is still reinventing itself, Land Rover’s Discovery Sport, Defender, and Range Rover Evoque remained hot sellers in India. The brand’s blend of rugged luxury continues to attract premium SUV buyers.

What This Means for India’s Pre-Owned Luxury Car Market

The success of these brands in 2024 is already reshaping the pre-owned luxury market in 2025. Here’s how:

✅ More Inventory of Popular Models

With higher sales in 2024, we can expect a richer supply of luxury vehicles entering the second-hand market. Models like the BMW X5, Mercedes GLC, and Audi Q5 are becoming increasingly available in pristine condition, often with low mileage.

✅ Faster Depreciation = Better Deals

Luxury cars depreciate quickly in the first 2–3 years. This is great news for pre-owned buyers in 2025—you can now drive a 2022 or 2023 luxury model at 35–45% lower prices than the original cost.

✅ Electrification in the Pre-Owned Space

Electric and hybrid cars from BMW, Audi, Lexus, and Mercedes are starting to trickle into the used market. With improved charging infrastructure in Indian metros, more buyers are open to owning pre-loved EVs.

✅ Premium, But Budget-Friendly

For savvy buyers, the pre-owned market now offers access to high-end trims, panoramic sunroofs, digital cockpits,—without paying the “brand new” premium.

✅ Trust is the New Currency

With more options, buyers are becoming cautious. They want certified, verified, and well-documented vehicles. That’s where trusted platforms like Kamath Ventures come into play—offering handpicked, luxury pre-owned cars with full transparency and buyer confidence.

Final Thoughts: 2025 is the Year of Smart Luxury

As we move further into 2025, the Indian pre-owned luxury car market is not just growing—it’s evolving. It’s no longer just about affordability; it’s about value, trust, and access to aspirational brands. The top-selling luxury car brands of 2024 have now paved the way for a goldmine of options for buyers looking to upgrade smartly.

At Kamath Ventures, we’re committed to helping you make that smart upgrade—with expertly curated, premium pre-owned vehicles backed by complete documentation and trust. Whether you’re eyeing a Mercedes-Benz GLC, a BMW 5 Series, or an Audi Q7—we’ve got you covered.